Digital TV in Ireland
The BCI announced recently that it has awarded three multiplexes for Digital Terrestrial Television (DTT) to Boxer . I’m quite excited because I am very interested in the technology, my master’s thesis was on video compression algorithms, and I think more competition in the market would be good. I have a number of reservations however. DTT is not really about giving viewers more choice. Most Irish households who want multi-channel viewing are served by either cable or satellite. TV ownership has reached saturation point. Most people who want a TV set own one. The promise of High Definition TV and discs (Blu-ray) is a great way to increase demand for new TVs. Like the transition from Vinyl to CDs, and from VHS to DVD and now Blu-ray; capitalism’s greatest achievement is its ability to persuade people to buy something that they’ve already got. Digital TV and High Definition TV are not the same thing. High Definition Digital TV has far superior picture quality to what viewers are use...