Adobe abandons Ads for PDF

I thought it was a really clever idea. Many people publish content on the internet as PDFs instead of HTML pages. Thanks to schemes such as Google Ads, content publishers can make some money from ads embedded in their HTML pages. Publishers of PDF content could not do likewise until Adobe developed Ads for PDF.

Imagine you download a document on how to build your own PC. When you view the document an ad in one of the panels is downloaded from Adobe and displays information about an electronics store near where you live. It's a very clever idea.

But Adobe has abandoned this technology as of today. That's a pity because I think it could have worked with a bit of imagination and some elbow grease.

Oh well. Not all brilliant ideas make it. Google's plan for world domination is back on schedule.


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